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Link-Building & The Popularity Of Your Website - SMM
By Israel Rothman
Expert Author
Article Date: 2007-06-27
This week's column focuses on link-popularity, an important piece of the search engine optimization puzzle.
It is not good enough to optimize and submit your Web page; search engines must be able to find your page often by following links on other, related, updated, listed, submitted pages on other servers, each tied to a unique IP (an Internet address).
Due to recent changes, it is best that these website which link to you have relevant information (similar industry-related information that pertains to your topic on your website); and a high page rank pertaining to that relevant industry is desired.
To understand the solution you must understand the problem:
In order to get your Web site to come up on a very competitive key word search in the organic first page results on the search engines, you must get thousands of unique users to build properly optimized, related, constantly updated, popular, well-connected, submitted, listed Web sites, containing every coveted, related key word, in every order, to link directly to your Web page: which must also have all these characteristics!
Whew! How are you going to do that? It used to be done simply by submitting your website to directories and search engines. But with the use of Social Media WEB 2.0 technology, RSS (really simple syndication) feed popularity, and the size and competitiveness of the new Internet landscape, the sheer volume of user-generated content has made things much more complicated:
The search engines revisit pages and follow links. "Link popularity" is created when the search engines bump into your page by following links on other pages. This happens in one of two ways: 1) The search engine follows links on a newly submitted site and "bumps into" your page; or 2) the search engine revisits pages to see that they are still there and relevant, and follows links and bumps into your page.
Link-popularity, and popularity in general can be intentionally generated:
- By creating, submitting and maintaining large informational resources, which contain a lot of links and information, and thereby get other sites to link to you
- By creating a "Blog," forum, chat room, or other interactive service which attracts users to build related pages, maintain links, etc.
- By creating affiliates, dealers, clubs, associations, or some other link-exchange where you all link your sites together thereby increasing depth and link-popularity
- By being so large, and being there so long, that your own site is established as an authority source with a depth of information and activity.
Socialmediasystems.com achieves this by syndicating our clients as experts (after all, they are!); and by turning static, boring brochure sites into interactive meeting places online: for instance: Real Estate Magazine's new interactive social media site goes live at RISMedia.com in 24 hours: converted from a static brochure site to an enterprise-level social media platform by us. Next week individual profiles for all visitors and contributers to the site will be added to further increase human interaction.
The single most powerful kind of link you an have pointing to your website is for someone to subscribe to an RSS feed that originates at your website, or to feed that feed into a webpage or social media profile page; establishing you and your website as an authority source for your topic.
About the Author:
Israel Rothman is a very well-known Internet advertising consultant: Mr. Rothman has been a pioneer in Social Media Marketing as a method of intentional search engine placement for over 800 companies during the last ten years. He is CEO and founder of SocialMediaSystems.com LLC Search Engine Marketing Company. Israel co-authors the 3net Search Engine Marketing Blog
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