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Google Ads Boost AOL Revenue
By WebProNews
Staff Writer
Article Date: 2004-04-30
Parent company Time Warner reported that America Online ad revenues increased by $27 million, a benefit of AOL's partnership with everyone's favorite search engine, Google. The partnership calls for Google to display search result ads within AOL's searches.
These ads generated $74 million for AOL during the first quarter of 2004. This amount marks a 57% increase from the previous year. AOL's $27 million dollar increase almost balances the $31 million decline in ad revenue that Time Warner took from its other holdings.
AOL's paid search accounts for 35% of the company's revenue, according to DMNews. More and more, Google's ad programs have become essential for other search engines to generate positive revenue. Find engine AskJeeves reported that 69% of its revenue in the 2004 first quarter was from Google paid listings.
Although AOL's ad revenue increased, the company continues to lose subscribers. During the first quarter, AOL reported that 237,000 members unsubscribed from AOL's service, leaving the company with 24 million users.
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