June 23, 2017

Over 1.7 Billion Bad Ads Taken Down by Google Last Year

January 26, 2017 WebProBusiness

Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion “bad” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” said […]

Mobile Searching Spawns Supershoppers

October 26, 2016 WebProBusiness

In a blog post last week Google declared 2016 as the year of the supershopper. They define a supershopper as someone who is shopping primarily on their mobile device, looking for deals on the best products and constantly searching Google to so all of this. “With the ability to instantly […]

Internet Merges With Television To Create Addressable Advertising

July 7, 2016 WebProBusiness

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and particularly with search advertising. Over the last few years micro […]

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