July 25, 2017

Twitter Adds Emoji Targeting For Marketers

June 17, 2016 WebProBusiness

Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee […]

Nissan UK Using Google Mobile Ads To Drive Showroom Traffic

June 7, 2016 WebProBusiness

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. […]

New Google Tool Helps Your Business Be Mobile Ready

June 2, 2016 WebProBusiness

Google launched a new tool today called ‘Test My Site” at testmysite.thinkwithgoogle.com. The tool helps you find out how well your site works across mobile and desktop devices, but its primary purpose is to make the mobile web experience faster. The new tool is part of the ‘think with Google‘ […]

McDonald’s Marketing Team Tries Facebook Live Video

May 26, 2016 WebProBusiness

McDonald’s, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald’s first promoted it’s Facebook Live video to its nearly 65 million Facebook followers with 2 separate posts starting Wednesday afternoon. Clearly, McDonald’s was going for humor, but the artist featured in […]

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