August 23, 2017

Is Internet Marketing Affected by Internet Bandwidth Caps?

September 3, 2008 Mike Moran

The big story last week surrounded Comcast’s imposition of a limit on the amount of data that its subscribers can transfer across the Internet each month. Comcast’s bandwidth cap is set at 250 gigabytes each month, which is far higher than the three gigabytes that the average Internet user downloads […]

Implementing A/B and Multivariate Testing

August 21, 2008 Anil Batra

In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the obstacles companies face in implementing this type of an online strategy. Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that […]

Differences Between Link Building and Content Promotion

August 7, 2008 Lee Odden

When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those? People like Eric Ward pioneerd the practice […]

Develop a Unique Value Proposition

July 29, 2008 Stoney deGeyter

In its early years, the Internet was the great leveler of businesses. Anybody could jump online, start a business and hope to make a little money. Today, it’s not so easy as it was, but unfortunately people still have that same mindset. It doesn’t take a lot of money to […]

Issues With Corporate Web Analytics

July 15, 2008 Manoj Jasra

In large organizations where priorities are constantly changing and everyone has a very tight deadline, there are many issues surrounding web analytics that can arise. I will mention some of these issues in a moment but the key to web analytics in a corporate culture is evangelizing it. Getting as […]

Consumers Turning to Internet Because of Economy

June 30, 2008 Bill Hartzer

A new June 2008 survey of 1243 Internet users reveals that consumers expect to reduce their overall spending in 2008. However, the respondents said that they will be decreasing their offline spending and not their online spending. This new survey was commissioned by LinkShare and was conducted by JupiterResearch. The […]

Are RFPs Bad for Your Business?

June 18, 2008 Rich Brooks

I just got another RFP (request for proposal). You think I’d be happy. Another opportunity for business. Another opportunity to sharpen my writing skills. Another opportunity to dedicate a couple of hours of my day into tailoring a proposal for Web design and Internet marketing that I will then deposit […]

Is Renaming Your Business Worth Better Search Traffic?

June 5, 2008 Chris Silver Smith

Mike Blumenthal has a great article this week, going over some aspects surrounding how businesses may opt to rename themselves for purposes of local search engine optimization within Google Maps. As he mentioned, I’d previously listed this idea in my somewhat tongue-in-cheek post on “Extreme Local Search Optimization Tactics” some […]

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