Talking to a number of budding entrepreneur’s at last evening’s Singapore Facebook Developers Garage and hearing about their growing pains served as an impetus to get this post out.
Some of you whom I met up with at Affiliate Summit would have heard parts of this, but here it is in more detail…
Read more…
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You never get a second chance at a first impression. I’ve never cared for that quote. The implication is that you get one and only one chance at success and that’s hardly true.
Your first impression is the most important impression only until you make your second impression, which is the most important until you make your third. As Seth Godin pointed out a few weeks ago, it’s your last impression that matters most. I agree your last impression counts more, but I think there’s more to how the impressions you leave affect you and your brand.
Remember your brand is the sum of all associations, both positive and negative about you, your company, your products and services, etc. The first impression you leave is part of that sum, as is the last impression. Either can be a positive or negative association, but the sum isn’t necessarily a one to one addition. Read more…
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WebmasterWorld has another thread about lowering AdSense prices.
When the economy is good and advertisers have robust ad budgets, an ad network might be willing to sell them whatever they are willing to buy. If the advertiser wants to overpay for some ads and associate that spend with branding then so be it. But when the economy slows down, the ad marketplace needs to separate the best ad inventory from the weakest ad inventory to protect the rates of their best ads.
From Google’s perspective, search is the golden goose tied directly with conversions. Syndicated ads, which can lead to conversions, may often carry a premium price based on branding value. Read more…
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I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand.
Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your company name out of the title tag of your pages. If you absolutely must have it there, put it at the end.
But, the Coca-Cola brand brings up an interesting issue. Coca-Cola, the brand, includes Coca-Cola, the product, as well as a lot of other soft drinks, but the umbrella of “Coca-Cola” covers them all. In this case, the brand includes the name of an individual product and, as you know, their marketing works quite well.
But, if you’re not Coca-Cola, this might lead to problems with the brand message. Read more…
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Two posts on the subject of networking with other bloggers caught my attention over the weekend.
The premise of both is that you’ll be better served working to network with non-probloggers than you will working to network with probloggers. While I completely agree with the advice, I think it’s incomplete. Bloggers come in many more flavors than pro and non-pro. They sit along a spectrum of popularity and influence and there are many points along that spectrum where you can and should try networking. Even better there’s a sweet spot along the blogging spectrum, which will give you the greatest return on your networking efforts.
The first of the two posts, Why It Is Better To Network With Non Probloggers was written by Rocai from Blogging Mix. The second post, Networking with Bloggers - ‘Lower’ Your Sights and You Could Benefit More, is a follow up to the first post by none other than probogger Darren Rowse.
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