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How To Optimize Your Business Site For Local Results

Posted on June 17th, 2010 by Jeff Howard

The goal of the next several posts is to demonstrate an organized approach for optimization of a local website. While other facets of local SEO are important such as content development, link building, and optimizing map listing, this series will strictly focus on the complete process of improving a website’s ability to capture locally targeted traffic through organic searches.

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Add Content To Your Site On A Consistent Basis

Posted on June 3rd, 2010 by Jennifer Horowitz

Not many things inspire such dread in my clients as when I remind them they need to be adding content to their site. If you aren’t a writer naturally, it can be painful to have to produce content on a regular basis.

It’s important though and not just because I said so (although that should be a good enough reason! LOL)

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Building Business Relationships And Conversations With Social Media

Posted on May 27th, 2010 by Denise OBerry

In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content.And many of them don’t carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds.

If you are not yet vigorously active on Facebook, take another look at what they are up to: depending on whose stats you believe Facebook is either right behind Google nipping at its heels or has already surpassed them in terms of traffic.

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Why Is Social Media Important For Your Business?

Posted on May 18th, 2010 by Neville Hobson

I took part in a really interesting panel discussion last week in London about social media, one that presented two sides of the business argument to the audience – for and against.

Social media for corporates: essential channel or unnecessary distraction on May 12 was hosted by media intelligence company Precise and supported by CorpComms magazine. My fellow panellists were Paul Charles, COO of Lewis PR, Peter Morgan, director of communications at Rolls-Royce (engines not cars), and Georgina Wald, corporate communications manager in the UK for Domino’s Pizza. The moderator was Helen Dunne, editor of CorpComms magazine.

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How To Decide On Exact Match Business Domains

Posted on May 11th, 2010 by Aurora Brown

To Brand or Not to Brand

First and foremost you have to decide what is right for you. If you’re more concerned with branding and don’t get as excited about the traffic you could potentially receive from a high value exact match domain, then exact match is less of an issue. You should also take your competition into consideration. Is your niche saturated? Are the people in your niche generally SEO savvy or have they not caught on? One way to find out is to type your topic into Google and analyze the results. You can easily do this with a tool such as SEO toolbar from SEOBook. When you have the SEO toolbar installed and you perform a search on Google, the results show up with all the important information you need to determine how competitive your marketplace is. This tool allows you to see the volume of your competitor’s backlinks, whether or not they are listed in important directories such as DMOZ, what their Alexa rank is, and other valuable information listed directly below the result.

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Increase Your Brand Knowledge With Twitter And Facebook

Posted on May 4th, 2010 by Brian Solis

Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as inspiration for a new list, one that helps businesses of all shapes, sizes, and focus embrace not only Twitter, but all social networks of relevance. While many of the examples and quotes remain the same, the list is modified based on my observations and personal experiences.

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Making Your Business A True Pioneer

Posted on April 29th, 2010 by Danny Brown

Take a minute to ask yourself a question – are you a shadow or a beacon?

Are you merely following the crowd and what they think is right, or are you following your own path and leading the way?

If the answer to the question is the former, then you’re a social shadow – always following, never questioning.

You need to change this now if you want to be more than just a shadow.

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Using Head Keywords To Boost Your PPC Campaign

Posted on April 23rd, 2010 by Justin Freid

I’m a firm believer that time is one of life’s most valuable assets, and massive paid search accounts have the ability to take an abundance of your time. There are quite a few tips and tools that can help you save time and focus on areas that will provide you with a return on your time investment. It’s a matter of fact that some keywords in your PPC campaign generate more clicks, cost and revenue than the others. These keywords are often referred to as “Head” terms.

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Getting Results From Your Social Networking

Posted on April 20th, 2010 by Jim Berkowitz