Here are several excerpts from an excellent post by Rich Page that I found on ProBlogger’s Blog, 5 Ways To Optimize Your Blog and Capture More Repeat Visitors:
Here are 5 great ways to help optimize and improve your website, and inspire new visitors to become repeat visitors:
1: Track your Internal Search Results
One of the easiest [...]
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One of the main reasons we don’t yet have a blog or other presence online is because the Big Boss is paranoid that we’d be a magnet for negative comments and criticism online. I tell him that it’s already out there and he pales and asks how the heck we’re supposed to control it. I [...]
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It’s all very well for Coca-Cola.
Everyone already knows who they are. They have an established, iconic presence. They have mega-bucks to spend. They hire very expensive people to make very expensive noises in every market-place in the world.
But what do you do if you’re a web entrepreneur trying to build a brand, from scratch, from [...]
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The big story last week surrounded Comcast’s imposition of a limit on the amount of data that its subscribers can transfer across the Internet each month. Comcast’s bandwidth cap is set at 250 gigabytes each month, which is far higher than the three gigabytes that the average Internet user downloads and uploads each month. So [...]
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In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the obstacles companies face in implementing this type of an online strategy.
Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that 52% of online marketing managers are [...]
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When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those?
People like Eric Ward pioneerd the practice of promoting web sites editorially resulting [...]
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In its early years, the Internet was the great leveler of businesses. Anybody could jump online, start a business and hope to make a little money. Today, it’s not so easy as it was, but unfortunately people still have that same mindset. It doesn’t take a lot of money to start a successful business online, [...]
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In large organizations where priorities are constantly changing and everyone has a very tight deadline, there are many issues surrounding web analytics that can arise. I will mention some of these issues in a moment but the key to web analytics in a corporate culture is evangelizing it. Getting as many key stake holders trained [...]
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A new June 2008 survey of 1243 Internet users reveals that consumers expect to reduce their overall spending in 2008. However, the respondents said that they will be decreasing their offline spending and not their online spending.
This new survey was commissioned by LinkShare and was conducted by JupiterResearch. The study found that four out of [...]
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I just got another RFP (request for proposal). You think I’d be happy. Another opportunity for business. Another opportunity to sharpen my writing skills.
Another opportunity to dedicate a couple of hours of my day into tailoring a proposal for Web design and Internet marketing that I will then deposit into a black hole. (Oops…I let [...]
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