Silicon Valley thinks the election of Trump is a disaster, but some tech leaders are starting to realize that the real impact may not be so dramatic. From Christopher Mims writing at the Wall Street Journal: Mr. Srinivasan (Balaji Srinivasan, Partner at venture capital firm Andreessen Horowitz) views the collision […]
There’s an easy solution that could bring instant trust to Facebook’s trending news box, simply release what is algorithmically trending. Facebook doesn’t have to stop their employees from curating the news stories because there is value in that. Facebook wants variety in the news box and they want to make […]
Automattic, the company behind the popular WordPress blogging and content publishing platform has secured the top level domain rights to .blog letting blogs to brand their content with www.theirname.blog. WordPress.com will be allowing sites to register their unique .blog domains later this year and has set up a notification form […]
The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before […]
You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some […]
Sometimes, trying to find the right content week after week gets tiring. The holidays can breathe fresh air into your blog, 3rd party articles, social media campaigns, and more. However, you may want to think carefully about your audience to get the most out of a seasonal content marketing campaign. […]
As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be. Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your social media budget for next […]
Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online.