It may seem like the holiday shopping season is too far off, but the beginning of September is the perfect time to create and test you SEO and PPC strategies for the months ahead. In the online world, quite a few people start buying gifts in advance. If your site is positioned for Christmas, Hanukkah, [...]
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How are you sharing your blog? How are you making sure your content is found and then shared? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a business platform?
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We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]
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Fall is around the corner which for many of us brings back the memory of school starting but more importantly sports. Every year to be eligible to play sports off to the doctor kids went to get the doctor’s stamp of approval that this kid was indeed “A-Ok” to jump, run, take a few tumbles [...]
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Last night I had an enjoyable conversation with Scott Monty of Ford, Jeff Hayzlett (formerly CMO Kodak), Mike Monello from Campfire and our host Bob Knorpp of the famous BeanCast about a variety of topics including foursquare, Facebook, Hulu, social gaming and even small logos. One of the topics that emerged from that discussion was [...]
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They say that first impressions are made within seconds of meeting someone face-to-face. You take a look at them, get a sense of the vibe they’re sending out and make a snap decision whether they’re a potential friend, partner or you might just decide to write them off entirely.
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Chris Brogan wrote a post the other day about connecting your Twitter profile to LinkedIn. His take was that it’s annoying, and you should only be sharing some of your Twitter stuff. There are a ton of folks that say you shouldn’t be tweeting about what you had for breakfast, or how silly your cat [...]
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No time to build links to your site? Hire a link-building provider and then you don’t even have to think about inbound linking. Wrong, bad link-builders will likely set you back further then where you are now in respect to link-building and your trustworthiness with the search engines.
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“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for [...]
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I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating the employees right ensures that they treat the customers right. Some of them are just saying what people want to hear, but this particular quote [...]
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