June 23, 2017
About Richard Burckhardt
Richard V. Burckhardt, also known as The Web Optimist, is an SEO based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

Understanding Your Brand From An SEO Perspective

January 24, 2008 Richard Burckhardt

I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand. Unless you are someone like Coca-Cola or your name is the same as your product and […]