August 23, 2017
About Kent Lewis
Kent Lewis is a regular contributor to Search Marketing Standard Magazine blog and is the President of Anvil Media, Inc., a search engine marketing firm based on Portland, Oregon. He speaks regularly at industry conferences and covers emarketing-related topics for a variety of industry publications.

SES: B2B Tactics

March 20, 2008 Kent Lewis

The session started with Patricia Hursh from SmartSearch Marketing outlined 8 tips for successful PPC advertising: 1) Reach prospects early in the buying cycle 2) Focus and align copy (through the cycle) 3) Pre-qualifying clickers/visitors 4) Create landing pages and microsites 5) Test pages continuously 6) Offer multiple action options […]