Stoney deGeyter

Profile: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.

Posts by Stoney deGeyter:

Gaining Popularity For Your Business By Adding A Blog

December 3rd, 2009

Whenever a new medium emerges and becomes the “it” thing. Everyone flocks to it until the next shiny thing comes around and then that becomes the new “it.” Inevitably, those on the cutting edge of “it” always decry the downfall of the previous “it” which then becomes “that”. “That” is obsolete. “That” doesn’t have [...]

Branding Is A Major Key To Your Business Success

October 29th, 2009

Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact, when it comes to SEO and website marketing, I see the necessity of helping our [...]

Seven Issues To Avoid As An SEO Client

October 15th, 2009

There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only for themselves.)
Being the perfect client may not be attainable, but [...]

Building A Strong Campaign To Improve Your Conversion Rates

October 1st, 2009

In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, measure, weigh and analyze, the only metric that truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, [...]

Do Not Underestimate Your SEO Optimization Task

July 29th, 2009

We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become [...]

Is SEO Performance Pay Viable

March 4th, 2009

Every now and then I get calls from prospective clients asking for some kind of pay-for-performance arrangement for SEO. Usually these are one-man start-up operations with “a great idea” and very little money. Sometimes it’s a more established company just scared of entering into a long-term contract that will produce unknown results. Either way, the [...]

Understanding Your Competitors Makes You More Agile

February 18th, 2009

Knowing who your competitors are and what kind of time and monetary investment they are making into their online marketing is nearly as essential as implementing your own marketing strategy. If you have a good idea of what you’re up against can make better decisions about where and how to invest your own time and [...]

Tips To Keep in Mind When Shopping For SEO

January 7th, 2009

Choosing a SEO to manage your website marketing has never been easy, but during these tough economic times it’s more important than ever to choose wisely. No one wants to be the guy at the end of Indiana Jones and the Last Crusade, who chose the wrong chalice. You’re site will be nothing but a [...]

Develop a Unique Value Proposition

July 29th, 2008

In its early years, the Internet was the great leveler of businesses. Anybody could jump online, start a business and hope to make a little money. Today, it’s not so easy as it was, but unfortunately people still have that same mindset. It doesn’t take a lot of money to start a successful business online, [...]