Peter Da Vanzo

Profile: Peter Da Vanzo is the founder of Search Engine Blog.com, a news resource for the search engine marketing industry. He is also a regular contributer on SEO Book.

Posts by Peter Da Vanzo:

Carving Out Your Online Branding Strategy

April 14th, 2009

SEO used to be about tweaking code, but these days, it has more in common with traditional PR and marketing. Those who command the most attention also get great rankings, no matter how sloppy their code, and they don’t need to beg for links. Google’s Eric Schmidt recently indicated that Google may be looking to [...]

Sample RFP Proposal Template

November 20th, 2008

In response to my post yesterday “The Art Of The SEO Proposal“, we had a few comments from readers wanting to see examples of proposals. Thanks for the feedback, guys. It really helps us to cover areas you find most valuable. I looked back through some old proposals looking for examples, and here’s the one [...]

Now is the Time to Invest in Your Online Presence

November 5th, 2008

The game changed September 15, 2008. As world markets came tumbling down, the future of many internet start-ups also turned to dust. The message from the financiers is clear – they will be no more money. Web watchers, such as TechCrunch, feature a deadpool of failed internet start-ups. That list is going to grow exponentially [...]

Branding On A Budget

September 11th, 2008

It’s all very well for Coca-Cola. Everyone already knows who they are. They have an established, iconic presence. They have mega-bucks to spend. They hire very expensive people to make very expensive noises in every market-place in the world. But what do you do if you’re a web entrepreneur trying to build a brand, from [...]