Lee Odden

Profile: Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.

Posts by Lee Odden:

Capitalize On Social Trends To Gain A Competitive Edge

July 1st, 2010

“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing.  As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for [...]

How To Build The Best B2B SEO Strategy

April 1st, 2010

Working with a variety of companies large and small, local and international, B2B and B2C, on SEO projects over the past 12 years has revealed a variety of common obstacles to success.  For many reasons, B2B marketers often lag behind B2C in terms of tactics and adoption of new marketing technologies.  The customer acquisition and [...]

How To Super Charge Your Social Networking

March 18th, 2010

A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check.  Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check!
But where’s the buzz? Where are the fans, friends, followers, comments, links, traffic, search engine rankings? Where’s [...]

Vanessa Fox Talks Post Google Marketing

January 21st, 2010

Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. I’ve interviewed Vanessa several times on video in the past here, here, here and podcast here but nothing as substantial [...]

Increase Marketing By Merging SEO And Social Media

March 24th, 2009

At the recent Pubcon South conference in Austin WebProNews did a video interview with social media superstar Chris Brogan and I about social media for business. Chris talked about “charlatans” coming in to the social media space. He also referenced SEO as a “marginalized” tactic - at least the mechanical aspects of SEO.  Another social [...]

Make an SEO Migration Plan Before Moving your Site

October 23rd, 2008

We continue our Search Engine Optimization Basics series of posts this week with a question from a marketer that is dealing with issues related to moving a web site to another host and possibly updating the content management system and design.

Differences Between Link Building and Content Promotion

August 7th, 2008

When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those?
People like Eric Ward pioneerd the practice of promoting web sites editorially resulting [...]