Dave Davis

Profile: Dave Davis is the managing director and founder of RedFly Marketing, a full service search marketing agency based in Dublin, Ireland. Dave's thoughts on search engine marketing from a European perspective can be found on the Redfly Search Marketing Blog.

Posts by Dave Davis:

Increasing Your CTR And Click Quality Through Geotargeting

December 10th, 2009

Improving your CTR is now the single biggest thing you as an advertiser can do to improve your AdWords quality score and reduce your CPC. When it comes to CTR, every little helps. Today, I’m going to show you two very simply things you can do to increase your CTR and as a result, your [...]

Improving Your PPC Click Through Rate (CTR)

February 2nd, 2009

In a previous post, I went through some ways you can use “strong” words in combination with strong call to action words to improve your PPC click through rate (CTR). Since that post, there have been some updates to the AdWords quality score algorithm and as such, CTR plays an ever important role. In fact, [...]