Author

Chris Smith

Profile: Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies.

Posts by Chris Silver Smith:

    Is Renaming Your Business Worth Better Search Traffic?

    June 5th, 2008

    Mike Blumenthal has a great article this week, going over some aspects surrounding how businesses may opt to rename themselves for purposes of local search engine optimization within Google Maps.
    As he mentioned, I’d previously listed this idea in my somewhat tongue-in-cheek post on “Extreme Local Search Optimization Tactics” some time back.
    While my Tactics were intended [...]