Author

Brian Carroll

Profile: Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.

Posts by Brian Carroll:

    The Most Important Measurement For Internet Businesses

    August 18th, 2009

    Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to CIO article by David Tabor, “When Leads Lie.” Check both resources out they are well worth a read.
    Here’s a few excerpts from Tabor’s article: 

    How To Use LinkedIn As A Lead Generator

    April 23rd, 2009

    Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers.
    I’ve discovered that it’s a pretty simple process if you’re willing to invest the time [...]