Author

Anil Batra

Profile: Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results (lead generation, conversion, retention and self-help metrics). Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Posts by Anil Batra:

    Implementing A/B and Multivariate Testing

    August 21st, 2008

    In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the obstacles companies face in implementing this type of an online strategy.
    Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that 52% of online marketing managers are [...]