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[2007-08-09] Demystifying Conversion Rates
Conversion rate optimization has grown to buzz word status within the online marketing industry. Some of the original "conversion marketing" firms like Future Now, Inc. has spent significant time over the past ten years educating the market about the importance of improving conversion rates.
[2007-08-02] Hidden Factors in a Web Site's Value
Where is the true value in a web site? It's a question that you will think about deeply if you are ever involved in the purchase or sale of a web site.
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