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[2007-06-29] You Do Not Need Money To Build A Brand
"A brand is the sum of all feelings, thoughts and recognitions - positive and negative - that people in the target audience have about a company, a product or service."
[2007-06-27] Link-Building & the Popularity of Your Website - SMM
This week's column focuses on link-popularity, an important piece of the search engine optimization puzzle.
[2007-06-21] Bulk Content vs Higher Quality Information
Rupert Murdock is trying to trade Yahoo MySpace for a 25% stake in the combined company. If Yahoo goes through with that, Rupert's $580 million MySpace investment will be worth about $10 billion.
[2007-06-07] Long Tail Keyword Analysis
20 to 25% of search queries that Google gets in any one day are unique. The queries have never been seen before. This statistic was given at the recent Google searchology event.
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