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[2007-01-23] Performancing Partners Crashes Out
The blog advertising network operated by Performancing will shut down by the end of January, with lack of funds for investment cited as the cause.
[2007-01-23] The Dark Side of Interactive Marketing Isn't So Dark
Privacy advocates are busy stirring the pot over the allegedly illicit invasiveness of behaviorally targeted ads, but a close examination of available data reveals that their hand-wringing is little more than hot air.
[2007-01-17] Getting Started in Business Podcasting
Podcasting is quickly becoming one of the preferred platforms in which to distribute content to large numbers of individuals in short order. With the ability to reach such a massive audience, podcasting presents a unique and potentially explosive opportunity for businesses to market their products and services to an already plugged-in audience.
[2007-01-10] Internet Ad Future Is A Load Of Bull
Expect a bull market for Internet advertising in 2007. Expect that bull to keep charging for the foreseeable future. In fact, says Susquehanna Financial Group (SFG), 2007 will mark a crucial turning point in the industry. Think Google. Think targeting, video, social networks, and online gaming. And don't stop thinking about them. But forget about the page view altogether.
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