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[2005-02-28] How to Track Online Marketing ROI Using Cost-per-Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it's essential that we remember the importance of measuring the effectiveness of that spending.
[2005-02-27] Bloggers Invented the Internet
A while back i wrote a small rant on how bloggers think they invented the internet - Now i'd like to add a little more ...
[2005-02-25] Tracking Links Important To Our Conversation
Blog Herald asks "Is tracking links dead?". I hope not. I have wished for better tools to track conversation before, but we're still stuck with Technorati, Feedster or PubSub.
[2005-02-25] Internal Blogs And Wikis At The BBC
BBC is not only trying blogs and podcasting as tools in their core business - publishing - they're also way ahead of most companies when it comes to internal uses of social media.
[2005-02-25] How to Hire a Web Analytics Firm That Delivers a Great ROI
Let's say your company has suddenly begun to lose sales or your website is simply not performing up to expectations.
[2005-02-25] Barnako Bashes Business Blog Awards
MarketWatch's Frank Barnako bashes the Business Blogging Awards and also says I should have won.
[2005-02-22] Michael Yang of Become On MarketWatch
Michael Yang of Become.com emailed me a few minutes ago to let me know he was interviewed by MarketWatch this afternoon.
[2005-02-19] Newspapers Using Blogs To Engage Readers
Earlier this week, I wrote about what some French newspapers are doing with blogs, commenting on Le Monde, Libération and Le Figaro.
[2005-02-18] Only Open Blogs Work
It was quite an eye opener to read this comment by Steve O'Keefe to Elizabeth Albrycht's post on Monday that kicked-off this week-long IAOC blog fest ...
[2005-02-17] Blogs: The Explosion of Free Speech
Pithy commentary in Business Week on the fall from grace of CNN news head Eason Jordan over his remarks that US troops target journalists in Iraq ...
[2005-02-16] Yet More Signs For Podcasting Growth
BBC News: One in 10 adult Americans - equivalent to 22 million people - owns an MP3 player, according to the Pew Internet and American Life Project.
[2005-02-16] Cityfeeds Linking To Local Blog Content
Cityfeeds is rolling up available local news/blog feeds and republishing the content online in a running real-time local news site and RSS feed.
[2005-02-15] Phishing Scammers Targeted By E-commerce Giants
A who's who of corporate giants have teamed up to combat phishing scams. The members of the group have also been the subject of previous phishing scams.
[2005-02-14] Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
[2005-02-12] Plain Speaking Blog Comment Policy
Here's a plain-speaking description of a blog commenting policy that no one could possibly misunderstand ...
[2005-02-11] InfoUSA Wants Digital Impact
Digital Impact, the company that acquired MarketLeap in an effort to diversify their offering, is now an acquisition target itself.
[2005-02-09] Managers Enable Happiness and Productivity
Among the latest batch of new manifestos available yesterday from ChangeThis is this great one ...
[2005-02-09] CNET to Launch Web-Based RSS Reader
As far as I know this is an exclusive. CNET News.com is launching a Web-based RSS news aggregator called Newsburst.
[2005-02-08] Skype Has a Problem With SkypeOut
My wife is a big user of SkypeOut, the paid-for part of the Skype internet phone service. Using SkypeOut for making international calls to normal phones saves a small fortune on our phone bill.
[2005-02-04] Blog Overkill - And More
I'm buried in work at the moment, and can't find time to blog about all the things I want to. But maybe that's a good thing ...
[2005-02-01] The Power of Corporate Blogging
From time to time I like to pull out emails from my gmail box and answer them here in hopes that other folks will benefit from the discussion ...
[2005-02-01] Google Is Now A Domain Registrar
According to Netcraft, Google is now an ICANN-accredited registrar of domain names, providing it with yet another potential line of expansion.
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