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[2003-09-29] Websites Require Flexible Not Fixed Design
A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure.
[2003-09-18] Marketing and Sales Alignment: How Siebel Does It
Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to showcase how it uses its own marketing software to support some of the best practices in marketing and demand generation. You need not worry; this is not a Siebel commercial. As you will quickly realize, this is mostly about organization, process, and measurement. Here are some of the highlights, based on Andrew Clarke's presentation at the Marketing Roundtable and a similar presentation given at a Siebel webinar.
[2003-09-17] Sales lead success checklist
You've spent a great deal of time, effort and money putting together your sales lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales.
[2003-09-15] Tech Companies: How to Hire A Lawyer
So you're starting or currently running a technology company! It's a well-known fact that most small companies with limited budgets and multiple demands simply don't think about hiring a lawyer until a problem develops. How and when does a startup or young tech company decide to choose a legal representative? Procrastinating or going cheap on this decision can cost your company dearly later on.
[2003-09-11] Registering a Web Site with Keyword Phrases
Reader Question: How can I be sure that my search engine marketing firm registered my site with a particular keyword phrase?
[2003-09-09] Are YOU getting your Money's Worth When Buying Traffic? (The beginner's guide to tracking click-throughs and ROI from pay-per-click engines)
If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL's so you're better able to track click-throughs and sales.
[2003-09-02] Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
[2003-09-02] Online Advertising Isn't Working: Here's A New Model That Will
Sure online ads are getting bigger, louder, faster-moving and more intrusive. But the vast majority are not getting BETTER. And that, folks, is why advertising isn't working online.
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