|
|
[2003-03-20] Are You Familiar with Trademark Law?
You've been using your company name for a while now and, as things get more crowded, you're beginning to wonder if anyone else uses it, what the law is, and what you should do, if anything to protect it.
[2003-03-20] Single-sourcing - The Solution for Duplicated Efforts With Documentation
Remember that old saying, "There's no need to recreate the wheel"? When it comes to documentation, many organizations are trying to do just that. recreate something they already have. However, "single-sourcing" - the practice of using documentation repeatedly for a variety of purposes - can stop those duplicated efforts thus saving time and money.
[2003-03-13] Internet Marketing: Do the Math, You May be Surprised!
There are several types of media to consider when mapping out an Internet marketing campaign. Some of the more popular candidates include pay-per-click (PPC) listings, PPC banners, banners based upon impressions, e-mail, search engine positioning, and link exchanges. Choosing between the different alternatives can be a daunting task. Regardless of which media you are considering, it pays to sit down with a calculator and do the math - and you may be surprised!
[2003-03-06] Ending the Confusion Can Bring In More Sales
With all the Web sites I've visited during my time on the 'Net, I am still amazed to find one very common and widespread problem. Focus - or the lack of it. One of the most basic aspects of designing and writing copy for a site is frequently overlooked - and it is costing Web site owners everywhere big time in lost sales.
[2003-03-06] The 6 W's of Writing Persuasive Proposals
1. Who Are You Selling To?
Knowing who your customer is and what motivates them to buy is very important for a number of reasons. It's important because it enables you to get a feel for what their needs are and how you can fulfill those needs. It's also important to understand if your busines sells the one product to different target markets with different sets of needs.
[2003-03-05] Case In Point: Building a Web Business Doesn't Have To Cost a Fortune
Ask Bobette Kyle about building a Web business on a small business budget, and you'll be amazed what she'll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and money. She's agreed to talk with us today and to share a little of her wealth of knowledge.
|
|
