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[2002-12-13] Want to Keep Your Customers? Sign Them Up for a Service Contract! With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question "What should I be doing to retain my clients?" Since you don't have the resources to launch a brand new loyalty program for your business, you may not be able to compete toe-to-toe with the expensive loyalty programs offered by large companies to draw customers in and keep them, such as "AirMiles" programs. However, there is one thing you can do. Sign your customers up for life today using Service Contracts.
[2002-12-12] Success Stories: Sage-Hearts.com Rosalind Gardner got her Sage-Hearts.com online almost five years ago. Sage-Hearts.com is a place where visitors can find reliable information about the hundreds of "dating" sites online and unbiased reviews. Does this work? All I know is that she is bringing in between $30,000 and $50,000 per month-with a 50% profit margin.
[2002-12-11] Why this is the perfect time to start charging for website subscriptions If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter. And if you're already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.
[2002-12-02] Networking: Making the Most of Your Connections! "The greatest achievement of the human spirit is to live up to one's opportunities, and to make the most of one's resources." Vauvenargues
Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, and yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones we see occasionally and those we meet by chance. Each represents one of the greatest resources known to man but are often overlooked. We are told instead to search for ways to make our businesses grow, bypassing the most important method, which is always right in front of us.
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