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[2002-11-27] Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this make sure your book or any product or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each one.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. For each of my teleclasses I write one; for each eBook I write one. I even write one for my bookcoaching services.
[2002-11-20] Fun and Useful Things You Can Do with Domain Names
Before you become a "domain connoisseur," you need to understand the advantages of owning more then one domain and what you can do with them:
1) Redirects: Maybe when you registered your site there were other names you liked as well, or perhaps you registered the .net version of your name. It's very easy to point these names to your existing site so when someone types in one of these alternate domain names in their browser, they'll still wind up at your site.
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