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[2002-10-31] Copyright Law and How it Works
Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contact the appropriate legal resources.
Everything original that you write (or draw or paint or whatever), regardless of whether it is an email, a painting, an image, a thesis, a web page, a paragraph on a forum, or anything else is automatically copyright protected by you. It does, of course, have to be recognizable as an original work. Thus, the word "the" in a forum would hardly qualify. The exceptions generally must be spelled out in a contract that is agreed upon. For example, Webmasterworld's Terms Of Service (TOS) modifies the copyright to both webmasterworld and the original author.
[2002-10-31] 7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold - it implies that the publication or website has given its endorsement. The best part is that you can enjoy the benefits of this "third party endorsement" long after the article has appeared.
[2002-10-31] Why Some Newsletters Get *READ* While the Rest Get *TRASHED*!
It's a simple truth...
Some newsletters seem to attract readers like bees to honey - whilst others seem to struggle to find a marketplace of interested subscribers. But why?
What's the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael Green, reveals his top five hints for creating your own winning newsletter or Ezine publication.
[2002-10-30] How to Understand Your Website's statistics
In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term "hits" doesn't really mean much.
The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.
[2002-10-30] A Business for Book Lovers
Many of us love books. And most book lovers have entertained the idea at some point of opening their own bookstore.
That dream seemed to become more and more impossible in this age of blockbuster stores such as Borders, Barnes & Noble, and Amazon.com. But, just as we thought that the independent bookseller was all but gone, a surprising twist to the book business has occurred right on our computer screens.
Individuals and small "virtual" booksellers are having a field day online. And they are doing it without their own websites and with no need for even an advertising budget.
[2002-10-30] Profit 101: Making Your Business Prosper In Uncertain Economic Times
http://www.idealmarketingcorp.com
We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.
Insider trading, executives caught with their hands in the corporate cookie jar, stock manipulation, downsizings: all seem commonplace.
As a result, many businesses are revising long-term plans for a short-term focus.
So, how does your business fit into this economic climate? Actually, as a small business, you're in a pretty good spot.
[2002-10-29] Public Domain Profits
Copyright law goes back to the founding fathers who, in order "to promote the progress of science and useful arts" in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law was revised to provide protection until 50 years after the creator's death. The 1978 law also extended previous unexpired copyrights for another 47 years.
[2002-10-22] How Does a Copywriter Work?
A copywriter does not just write the words, he or she renders soul to the idea that sells. The copywriter collects all possible information before sitting down to write a copy. The copywriter thoroughly studies the market segment and tries to understand the psychology of the audience at whom the campaign is going to be targeted.
[2002-10-22] There's Money in Your Site Stats
Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information here that can boost your sales.
[2002-10-11] Are You Accessible by Phone?
Many people will not do business with people on the internet unless they have a phone number.
[2002-10-09] Demystifying Value Added
Walk around the offices of corporate America today and you will hear whispers of the cost cutting and employee layoff villains. Where can we turn to, what force will combat these scourges? In the same hushed breath, people often answer with a focus on value added.
[2002-10-04] Busting Online Copyright Thieves
How safe is anyone's copyright online?
[2002-10-04] The Art of Networking
Before there were computers and the Internet, before television and radio, before phones and electricity, business people still had to find ways to promote their businesses. The archaic promotional technique they used is still in practice today. The technique I speak of is networking; probably the oldest, most accepted, and least expensive means of promoting yourself or your business.
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