[2001-05-28] Theme Indexing Search Engines
It's safe to say that the 'pay-per-inclusion' model is rapidly catching on with today's search engines and directories as they are forced to become profitable in a hurry. But there's also another trend that's come to the fore.
[2001-05-14] Manufacturing and the Internet
Q. I read so much about the amount of business being done over the Internet, I just don't see how my small manufacturing firm needs it. Or, do I need it?
Thank you, Stanley A. Stanley, you pose a very interesting question. It really is several questions wrapped up in one. I'll wrap my multiple answers into one answer to your one question.
[2001-05-10] Preparing a Business Plan that Guarantees Profits
Success in business comes as a result of planning. You have to have a detailed, written plan that shows what the ultimate goal is, the reason for the goal, and each milestone that must be passed in order to reach your goal. A business plan is written definition of, and operational plan for achieving your goal. You need a complete but success tool in order to define your basic product, income objectives and specific operating procedures. YOU HAVE TO HAVE A BUSINESS PLAN to attract investors, obtain financing and hold onto the confidence of your creditors, particularly in times of cash flow shortages- in this instance, the amount of money you have on hand compared with the expenses that must be met.
[2001-05-08] Selling Ads on Your Site
A fairly common question I receive relates to adding ads to your site in order to generate revenue. How many visitors do you need, where do you get the ads and how much does it pay? The good news is that you can get ads for your site if you have as few as 5000 visitors (or less) a month. The bad news is that it will hardly pay anything. I suspect that many new Internet entrepreneurs are hoping to make the majority of their income from advertising. Although it is possible I feel that for most on-line business it is an unrealistic expectation. In order to generate a significant amount of income from advertising you will need to attract 10 to 100 times the amount of traffic to your site than a company that is selling a product or service. What do you have to offer that will do that (besides sex)? If the content you are offering is cheap or easily acquired (such as sex), then a lot of other sites will also be offering it.
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