Increasing Your Social Media Champions Through Employee Relations

I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating the employees right ensures that they treat the customers right. Some of them are just saying what people want to hear, but this particular quote [...]

How To Optimize Your Business Site For Local Results

The goal of the next several posts is to demonstrate an organized approach for optimization of a local website. While other facets of local SEO are important such as content development, link building, and optimizing map listing, this series will strictly focus on the complete process of improving a website’s ability to capture locally targeted [...]

Using The Social Media Rules Of Engagement To Attract New Business

What follows is a modified excerpt from Engage!, the complete guide for businesses to build, cultivate, and measure success in the new Web.

Add Content To Your Site On A Consistent Basis

Not many things inspire such dread in my clients as when I remind them they need to be adding content to their site.  If you aren’t a writer naturally, it can be painful to have to produce content on a regular basis. It’s important though and not just because I said so (although that should [...]