Whether you own and operate a blog, or you need a batch of well written SEO articles, more often than not any business marketing itself on the internet will eventually have a need for a freelance writer. There are many people in the world who claim to be freelance writers, but only a small percentage of those actually are worth hiring. Sadly, many would be freelancers lack the combination of talent, skill, and dedication that freelance writing requires. This does not mean your attempt to find a quality freelancer is doomed, but there are some things a savvy business person should look for.
The most important skill a successful freelance writer should be able to display is quality writing. This doesn’t mean one should expect Hemingway, but rather the writing should be free of mistakes and communicate the desired information. Another important aspect of quality is using native English speakers (or whatever language you are using). People take a lifetime learning the ins and outs of a language and this shows up in writing.
It shouldn’t be this way, but many freelancers claim to have knowledge they don’t. When you have a project that requires specific knowledge, ask for their credentials. You don’t want to waste your time with someone who has no idea what they are doing. On the other hand, many freelancers are capable of learning things very quickly and if the knowledge needed isn’t to in depth, they will be able to provide a serviceable product.
A freelance writer who is able to meet deadlines is worth more than a lot of people realize. While no one is perfect, if your freelancer seems to always be turning in their projects late, start looking for a new one.
One of the most common problems associated with freelance writers is a woeful lack of consistency. Quite often they start out strong then slowly fall off the map. When you have a consistent freelancer, do everything you can to keep them.
A lot of people don’t really take the time to communicate with freelance writers. This can often lead to misunderstandings. While it is easy to blame the freelancer, and sometimes they deserve it, there are many times when the problem was the result of a lack of communication. If you don’t like a particular article, let the freelance writer know. If they are unwilling to correct the issue, find another freelancer.
If you keep the above facts in mind while searching for a freelance writer, you are very likely to find someone with whom you can develop a long term working relationship.
Filed under: Uncategorized
About The Author: Brandon Leibowitz has been working in the internet marketing field for over 5 years. He is the president and founder of SEO Optimizers – a successful SEO Company, that provides search engine optimization techniques and tips through a frequently updated SEO and SEM Blog.