Posted on January 28th, 2010 by Sally Falkow
A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks.
What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
The Marketer’s [...]
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Posted on January 21st, 2010 by Lee Odden
Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. I’ve interviewed Vanessa several times on video in the past here, here, here and podcast here but nothing as substantial [...]
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Posted on January 14th, 2010 by Brian Solis
Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at [...]
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Posted on January 7th, 2010 by Gabriel Goldenberg
Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.
1. Buy them essential web books, videos or audio recordings. Create a mini reference library.
Many people are motivated to learn on their own, and enjoy [...]
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