Branding Is A Major Key To Your Business Success

Posted on October 29th, 2009 by Stoney deGeyter

Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact, when it comes to SEO and website marketing, I see the necessity of helping our [...]

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Learning What Your Business Can Ignore

Posted on October 22nd, 2009 by Mike Moran

I’m often asked by small business owners (and folks in larger businesses, too) how they can keep up with all the new things going on in social media, search, and everything else on the Internet. It’s hard for them to hear sometimes, but I keep trying to tell them that is the wrong question. What [...]

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Seven Issues To Avoid As An SEO Client

Posted on October 15th, 2009 by Stoney deGeyter

There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only for themselves.)
Being the perfect client may not be attainable, but [...]

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How To Track Social Media Success

Posted on October 8th, 2009 by Thomas McMahon

With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer  questions like these can make a difference in how a company interacts with social media and if [...]

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Building A Strong Campaign To Improve Your Conversion Rates

Posted on October 1st, 2009 by Stoney deGeyter

In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, measure, weigh and analyze, the only metric that truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, [...]

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