One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]
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At the recent Pubcon South conference in Austin WebProNews did a video interview with social media superstar Chris Brogan and I about social media for business. Chris talked about “charlatans” coming in to the social media space. He also referenced SEO as a “marginalized” tactic – at least the mechanical aspects of SEO. Another social [...]
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We can all probably agree that as we work our way through this current economic situation we are going to see more scams and attempted scams than ever. Everyone is looking to make a buck and what better way than to either use good old fashioned extortion or play on the fears of those suffering [...]
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Every now and then I get calls from prospective clients asking for some kind of pay-for-performance arrangement for SEO. Usually these are one-man start-up operations with “a great idea” and very little money. Sometimes it’s a more established company just scared of entering into a long-term contract that will produce unknown results. Either way, the [...]
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