Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when you tell yourself that you are no good at math, you keep telling yourself this and as a result, don’t study as much, give up [...]
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The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce, and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation [...]
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It’s been a little more than a year since I put together my list of 26 free social media monitoring tools you should be using to monitor your brand’s reputation. In that time, new social networks have gained increased importance, and new tools have come onto the scene. The original list still remains important, but [...]
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What We Can Learn From International Beer Advertising
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