Make an SEO Migration Plan Before Moving your Site

We continue our Search Engine Optimization Basics series of posts this week with a question from a marketer that is dealing with issues related to moving a web site to another host and possibly updating the content management system and design.

The Value of a Descriptive Domain Name

Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective:
NATURAL BRANDING or BUILD and CREATE BRANDING
This alone is worth the price of admission. Brad told us his story of spending millions and millions to advertise and brand with his original 3 [...]

Optimize Your Site To Improve Visitor Experience

Here are several excerpts from an excellent post by Rich Page that I found on ProBlogger’s Blog, 5 Ways To Optimize Your Blog and Capture More Repeat Visitors:
Here are 5 great ways to help optimize and improve your website, and inspire new visitors to become repeat visitors:
1: Track your Internal Search Results
One of the easiest [...]