In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the obstacles companies face in implementing this type of an online strategy.
Our analysis, taken from surveys given at the eMetrics Marking Optimization Summit, found that 52% of online marketing managers are [...]
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When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those?
People like Eric Ward pioneerd the practice of promoting web sites editorially resulting [...]
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