Develop a Unique Value Proposition

In its early years, the Internet was the great leveler of businesses. Anybody could jump online, start a business and hope to make a little money. Today, it’s not so easy as it was, but unfortunately people still have that same mindset. It doesn’t take a lot of money to start a successful business online, [...]

Issues With Corporate Web Analytics

In large organizations where priorities are constantly changing and everyone has a very tight deadline, there are many issues surrounding web analytics that can arise. I will mention some of these issues in a moment but the key to web analytics in a corporate culture is evangelizing it. Getting as many key stake holders trained [...]