Choosing The Right Web Address For Your Business

Posted on April 30th, 2008 by Andreas Gauger

Choosing the right Web address can be a daunting task for many business owners. Consequently, many companies often rush this process and end up selecting the wrong domain name.
In fact, a recent survey of 1,074 American businesses revealed that 42 percent of businesses surveyed spent the same time selecting their domain as they did [...]

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Measure Your Mini-Conversions

Posted on April 7th, 2008 by Mike Moran

If you don’t read the Occam’s Razor blog by Avinash Kaushik, you don’t know what you’re missing.
He had another great post last week, to help people identify how to measure more than Web sales as the conversion on their Web sites. He calls them micro conversions, to contrast with the macro conversion that a Web [...]

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