Do You Know Your Customers?

Posted on March 26th, 2008 by Steven Bradley

Do you know who your customers are? Do you know why they chose you? Do you know what they like? What they want? Where they spend their time? If you don’t, you should find out. Understanding who is your customer is perhaps the most important part of developing and marketing a business.
My first venture online [...]

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SES: B2B Tactics

Posted on March 20th, 2008 by Kent Lewis

The session started with Patricia Hursh from SmartSearch Marketing outlined 8 tips for successful PPC advertising:

1) Reach prospects early in the buying cycle
2) Focus and align copy (through the cycle)
3) Pre-qualifying clickers/visitors
4) Create landing pages and microsites
5) Test pages continuously
6) Offer multiple action options
7) Simplify registration forms
Implement a lead nurturing process

Reaching prospects [...]

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Stages Of Business Ownership

Posted on March 6th, 2008 by Andrew Wee

Talking to a number of budding entrepreneur’s at last evening’s Singapore Facebook Developers Garage and hearing about their growing pains served as an impetus to get this post out.
Some of you whom I met up with at Affiliate Summit would have heard parts of this, but here it is in more detail…

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