Impressions And Brand

Posted on February 14th, 2008 by Steven Bradley

You never get a second chance at a first impression. I’ve never cared for that quote. The implication is that you get one and only one chance at success and that’s hardly true.
Your first impression is the most important impression only until you make your second impression, which is the most important until you make [...]

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Forces That Might Be Lowering AdSense Earnings

Posted on February 5th, 2008 by Aaron Wall

WebmasterWorld has another thread about lowering AdSense prices.
When the economy is good and advertisers have robust ad budgets, an ad network might be willing to sell them whatever they are willing to buy. If the advertiser wants to overpay for some ads and associate that spend with branding then so be it. But when the [...]

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