Understanding Your Brand From An SEO Perspective

Posted on January 24th, 2008 by Richard Burckhardt

I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand.
Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your [...]

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Networking And The Spectrum Of Blogging Influence

Posted on January 7th, 2008 by Steven Bradley

Two posts on the subject of networking with other bloggers caught my attention over the weekend.
The premise of both is that you’ll be better served working to network with non-probloggers than you will working to network with probloggers. While I completely agree with the advice, I think it’s incomplete. Bloggers come in many more flavors [...]

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