Posted on June 25th, 2009 by Frank Reed
With all the talk of social media this and social media that, it’s hard not to feel some pressure to be involved in some way or another. That is unless, of course, you are one of the CEO of some of the biggest companies in the world, as TechCrunch reports on a survey conducted by UBERCEO. Apparently the Top 100 companies of the Fortune 500 have CEO’s that are not getting in the game. Considering some of the press these guys and gals get these days that may be a good idea.
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Posted on June 18th, 2009 by Jon Hines
PPC is short for Pay Per Click. Google, Msn, and Yahoo have these online advertising services for anyone that wants to get in front of many eyeballs.
For this article, we are going to talk about making little changes to the ads to get results. The ads itself has the keyword phrases that is about your service or product.
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Posted on June 11th, 2009 by Jim Tobin
By now you’re probably aware of the great Facebook vanity username (or vanity URL) gold rush that takes place this Saturday (pssst: It’s actually late Friday. Don’t miss it by 24 hours) . If not, this screenshot explains it in a nutshell:
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Posted on June 2nd, 2009 by Neville Hobson
A poll last month by business network LinkedIn reveals some useful and fascinating opinions by nearly 4,000 business people about Twitter, LinkedIn, Facebook, Digg and the iPhone.
In summary, the survey results show that a clear majority (30%) of those who answered the poll believe that mastering Twitter is important.
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Posted on May 20th, 2009 by Frank Reed
The Interactive Advertising Bureau has released a new set of standards for social media ad buying. eConsultancy reports that the announcement was made at the IAB Social Media Conference in New York (makes sense). The standards are being introduced to at least create a baseline to consider when trying to determine how, when, why, where and for what reason to buy social media advertising.
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Posted on May 5th, 2009 by Rich Brooks
I’m just back from Orlando where I presented twice on Web Marketing for Entrepreneurs and Social Media Marketing to NAPO, The National Association of Professional Organizers.
I met with a lot of cool (and well organized) people and over drinks (mostly bourbon) we discussed what small business and solopreneurs could do to better market and grow their business.
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Posted on April 23rd, 2009 by Brian Carroll
Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers.
I’ve discovered that it’s a pretty simple process if you’re willing to invest the time to freely share your expertise and thought leadership with others.
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Posted on April 14th, 2009 by Peter Da Vanzo
SEO used to be about tweaking code, but these days, it has more in common with traditional PR and marketing.
Those who command the most attention also get great rankings, no matter how sloppy their code, and they don’t need to beg for links.
Google’s Eric Schmidt recently indicated that Google may be looking to brand metrics as a means of determining search quality. That’s not to say merely having any old brand will mean you rank highly, but the brand building process has synergies with the metrics Google uses to rank sites.
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Posted on March 31st, 2009 by Kelly Feller
One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are the salad greens really were pre-washed?” or “where are the greens actually grown?” Fast forward ten years and I’m doing the Web 2.0 version of this same task at an even larger company.
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Posted on March 24th, 2009 by Lee Odden
At the recent Pubcon South conference in Austin WebProNews did a video interview with social media superstar Chris Brogan and I about social media for business. Chris talked about “charlatans” coming in to the social media space. He also referenced SEO as a “marginalized” tactic - at least the mechanical aspects of SEO. Another social media superstar, Jason Falls, (interview) made a recent post on his blog, “Why You Shouldn’t Trust Social Media to a SEO Consultant” where he presented the differences between how many SEOs use social media for link building and the way many PR practitioners engage social media for building relationships. What does this have to do with integrating SEO and social media? Stay with me and read on.
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