Does your business have a slogan associated with it?

If it does, I have a question for you: How closely does that slogan reflect the reality of your business?
Read more…

Filed under: Uncategorized

In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic in order to begin researching bloggers for your campaign. This is extremely important, and there are several tools out there that make the research step a little more manageable and efficient. If your company is just starting out, I’d recommend doing some research to find the right set of tools to fit your needs. Of course, you can always use Google, but I’ve found that many of the blogs are either outdated or too general. That’s why it’s really beneficial to learn about all of the blogger outreach platforms available.
Read more…

Filed under: Uncategorized

Today, I want to share a simple idea with you, to help you earn the trust and attention of your marketplace.
Read more…

Filed under: Uncategorized

The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News Feed and Google+ cover images has raised the bar on creative content marketing.
Read more…

Filed under: Uncategorized

Are your key clients and contacts referring business your way?

If they are, you should be taking super good care of them to make sure they continue that habit.
Read more…

Filed under: Uncategorized