How You Make a Customer Smarter in 6 Seconds

I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing.
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Talk is cheap

Does your business have a slogan associated with it?

If it does, I have a question for you: How closely does that slogan reflect the reality of your business?
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What Does The Future Hold For Content Marketers?

It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing?
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9 Tools to Consider for Blogger Outreach Success

In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic in order to begin researching bloggers for your campaign. This is extremely important, and there are several tools out there that make the research step a little more manageable and efficient. If your company is just starting out, I’d recommend doing some research to find the right set of tools to fit your needs. Of course, you can always use Google, but I’ve found that many of the blogs are either outdated or too general. That’s why it’s really beneficial to learn about all of the blogger outreach platforms available.
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Using the New Trackbacks Feature on Google Analytics to Create a Content Strategy

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news.
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How to earn the trust and attention of your marketplace

Today, I want to share a simple idea with you, to help you earn the trust and attention of your marketplace.
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5 Ideas to grow your business… Starting now

I shared 5 ideas with a business owner yesterday, which she found extremely useful.

Today, I am sharing them with you.
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4 Key Content Marketing Strategies Worth Considering

The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News Feed and Google+ cover images has raised the bar on creative content marketing.
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Teaching Your Business To Market Itself

In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly.
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Squeeze the Most From Business Referrals

Are your key clients and contacts referring business your way?

If they are, you should be taking super good care of them to make sure they continue that habit.
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