Posted on May 22nd, 2013 by Sally Ormond
3 tools to help Twitter work for you
Using Twitter for business is a great way to widen your reach. You can chat and build relationships with people who would previously have been ‘untouchable’. For example, there are loads of CEOs and powerful people on Twitter. If you tried to make contact with them through regular channels you’d probably hit a brick wall in the shape of their impassable PAs.
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Posted on May 15th, 2013 by Jay Baer
I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing.
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Posted on May 2nd, 2013 by Jim Connolly
Does your business have a slogan associated with it?
If it does, I have a question for you: How closely does that slogan reflect the reality of your business?
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Posted on April 16th, 2013 by Lee Odden
It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing?
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Posted on April 9th, 2013 by Alex Katzen
In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic in order to begin researching bloggers for your campaign. This is extremely important, and there are several tools out there that make the research step a little more manageable and efficient. If your company is just starting out, I’d recommend doing some research to find the right set of tools to fit your needs. Of course, you can always use Google, but I’ve found that many of the blogs are either outdated or too general. That’s why it’s really beneficial to learn about all of the blogger outreach platforms available.
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Posted on April 2nd, 2013 by Danny Brown
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news.
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Posted on March 26th, 2013 by Jim Connolly
Today, I want to share a simple idea with you, to help you earn the trust and attention of your marketplace.
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Posted on March 19th, 2013 by Jim Connolly
I shared 5 ideas with a business owner yesterday, which she found extremely useful.
Today, I am sharing them with you.
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Posted on March 12th, 2013 by Lee Odden
The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News Feed and Google+ cover images has raised the bar on creative content marketing.
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Posted on March 5th, 2013 by Don Campbell
In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly.
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