In the social media sea, LinkedIn is considered to be the truly ‘professional networking platform’. Company pages always existed on the network; however, it was only recently that LinkedIn announced an update to company pages facilitating companies and small businesses to become more engaged on the network.
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What do people think of you when they first meet you?
What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the view of the same new face now hold more sway? Read more…
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A recent post on PC World, “2011: The Year Facebook Killed Google” reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he’s finding and consuming more information on social networks vs. Google during “moments of leisure”. Citing unique visitor traffic and time on site statistics from Nielsen, Dan then makes the argument that Google is falling behind. Read more…
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Which is still pretty good. Because you know, we don’t just publish any old crap. Read more…
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When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portrait. Take a step back and you’ll see a bigger, more interesting picture. Read more…
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A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%) websites, search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative sample size. Despite that, the findings are consistent with what many successful SEO practitioners have known for years. Read more…
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Although PowerPoint has been around for years, it is still the king of presentation software tools. It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Read more…
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If I asked you the most important part of your business, what would you say? Marketing? PR? Perhaps advertising or sales? Read more…
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More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.
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By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week. Read more…
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